The Small Business Newsletter Playbook: Essentials

A Clear, Intentional Foundation for a Healthy Newsletter

If newsletters feel overwhelming or like yet another thing on your to-do list, this playbook was written for you.

Essentials strips email marketing down from funnels and hacks to what actually matters. You’ll learn how to run a simple, sustainable newsletter that builds trust and supports your business.

Regularly $34.99. Just $29 today.

This playbook is designed for busy small business owners who want clarity and guidance, not complexity. It focuses on the foundations that make a newsletter healthy, without turning it into another source of stress.

Inside, you’ll learn:

●  What a newsletter really is (and what it isn’t)
●  How to choose a clear, realistic goal for your emails
●  What a “healthy” newsletter actually looks like, without chasing metrics
●  How often to send emails
●  What to write about when you don’t want to sound salesy
●  How to stay compliant and professional without getting lost in legal details

Essentials is informational by design. It fills the gaps between what you already know and what you may not yet understand, so you can move forward with confidence instead of second-guessing.

If you’ve been stuck in overthinking mode, this is your reset.

Begin with the basics. Build trust. And create a newsletter you can easily maintain.

Get The Small Business Newsletter Playbook: Essentials and lay a calm, confident foundation for your newsletter.

$̶3̶4̶.̶9̶9̶  $29

Andrea Pearson is a USA Today bestselling author of over 85 titles, business owner, and host of The Andrea Pearson Show. For over 15 years, she has built and grown audiences through clear, intentional communication, with newsletters serving as a core function of her business.

Andrea has taught newsletter strategy and promotional systems at conferences, workshops, and business events across the United States. She previously served as executive director of Indie Author Hub and is known for helping business owners and leaders use newsletters intentionally, in a way that supports growth, clarity, and impact without unnecessary complexity.

If you'd like to hear Andrea teach about newsletters, check out her recent live webinar: WHY EMAIL STILL WINS: A Simple, Intentional Approach to Newsletters.